Required Software

To open these agent models, you will need to click the link.

Each model links to a page with three options: Play, Design, and Edit. In order to view the model, click on design.

To start the model, press the green arrow in the header. To stop the model, press the red square.

Model 1: High Prices and Good Services

In this model, potential customers move randomly in the world, and once they interact with either high prices or good services, the potential customer either becomes a gained customer or lost customer.

Good services are represented by orange squares while high prices are represented by a black square. Potential customers are represented by a gray square. Gained customers are represented by a green square and lost customers are represented by a red square.

At this scale, the customer agents represent 10 people.

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Model 2: Marketing and Competitors

Potential customers are moving randomly the world, and once they interact with either marketing segments or competitors, the potential customer either becomes a gained or lost customer.

Marketing segments are represented by a pink square while a competitor is represented by a blue square. Potential customers are represented by a gray square. Gained customers are represented by a green square, and lost customers are represented by a red square.

At this scale, the customer agents represent 10 people.

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Model 3: Sales and Customers

As customer move throughout the world, customers can buy products. When a customer decides to purchase a product, then there is an increase in sales, but if a customer decides not to buy a product then there is a decrease in sales.

Customers are represented by magenta squares. Products are represented by orange squares. The counter displays a graph of increased and decreased sales.

At this scale, the customers represent 10 people.

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