Statistics and Shopping
Abstract
This lesson is devoted to demonstrating some "real world" applications of statistics. By examining
some web pages about shopping and consumer information, students will see the many uses of statistics
in this area and gain experience working with and understanding statistics in a practical setting.
Objectives
Upon completion of this lesson, students will:
- have seen how statistics are used in everyday life
- have learned to search for consumer-related statistical information on the Internet
- have practiced analyzing statistics to make decisions
Standards
The activities and discussions in this lesson address the following
NCTM standards:
Number and Operations
Understand numbers, ways of representing numbers, relationships among numbers, and number systems
- work flexibly with fractions, decimals, and percents to solve problems
Data Analysis and Probability
Formulate questions that can be addressed with data and collect, organize, and display relevant data to answer them
- formulate questions, design studies, and collect data about a characteristic shared by two populations or different characteristics within one population
Develop and evaluate inferences and predictions that are based on data
- use observations about differences between two or more samples to make conjectures about the populations from which the samples were taken.
Links to other standards.
Student Prerequisites
- Arithmetic: Students must be able to:
- work with percents
- manipulate fractions in sums and products
- Technological: Students must be able to:
- perform basic mouse manipulations such as point,
click and drag
- use a browser such as Netscape for experimenting with
the activities
Teacher Preparation
Students will need:
- Access to a browser
- Pencil and Paper
Lesson Outline
- Focus and Review
Remind students of what they have learned in previous lessons that will be pertinent to this lesson
- Internet search activity --teach students to find information on the Internet efficiently
and/or
have them begin to think about the words and ideas of this lesson.
- Objectives
Let the students know what it is they will be doing and learning today. Say something like this:
- Today, class, we will be looking at various consumer
related statistics we can find on the web. We will use
the statistical information we find and analyze it to see
if the information would be useful in the consumer
decision making process.
- Teacher Input
- Narrow the search using Consumer
information links to find pertinent examples of how
statistics are used in shopping and advertising.
- Teachers may find it helpful to select some products
or web sites ahead of time, and have the students
stay focused on those sites. Time spent searching for
information will go by very quickly, so it may
help to have students perform a short search, but have
some information ready to use for illustration
when it it time to bring the class back together to
discuss the findings.
- Guided Practice
- Search on the Internet for anything that connects
shopping, consumer issues and statistics. Each
student or group of students can find and then share a
piece of information about typical buying
habits of certain groups of people, annual sales of
particular companies, year to year changes in
advertisement spendings, and so on.
- Students may find it interesting to look for various
ways of presenting the data (just stating the
facts, or using graphics, histograms, pictures, etc.).
- By working through the Sample
Problems on Data Abuse, a discussion can
follow about possibly misleading ways of presenting
information.
- Independent Practice
- As a concluding activity, ask students to search for answers to specific
questions. Each student or group of students can come up with specific
questions concerning consumer data, and try to find
answers using Internet resources.
- Then use the questions in an Information Challenge: "Do you believe it?"
Students or groups of students can find a piece of statistical information on
consumer issues, and then challenge another
group to confirm or refute their data. Students do not necessarily give the
correct information, making the activity more interesting. For example,
having found that video games comprise about 25% of the toy market, a student
can ask: "Is it true that video games make up more than half of the toy
market?" Students can give hints, for example, the address of the website
where they found the information.
- Closure
- You may wish to bring the class back together to discuss different
information the groups may have found, especially any information
that statistically may be misleading.
- Once the students have been allowed to share what they found, summarize
once more the main points of the lesson in relation to the information the
students found.
Alternate Outlines
This lesson can be rearranged in several ways.
- If time is available, teach the students helpful searching strategies and have them complete an
additional statistics-related activity such as comparing prices and features of a certain consumer
product and presenting the relevant statistics in a variety of forms (lists, graphs, tables).
- To shorten the lesson, the teacher can select consumer-related information from the Internet and
have students stay focused solely on that information.
Suggested Follow-up
After this lesson, the students will have seen practical applications of how statistics are used in
everyday life. The next lesson, Introduction to Statistics: Mean,Median, and Mode,
continues the student's initial introduction to statistics and helps students learn the difference
between these three similar but distinct statistical concepts.
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